India's premier media monitoring company, Esha Media Research has completed trial run for its new product, stock vigilance monitoring system to measure the media impact and stock behavior of any scrip mentioned in the broadcast media.

The system was able to capture references or comments made about the particular scrip by the anchor, journalist, analysts, spokespersons or government officials and aid in understanding the trend and the stock market impact of the comment made by anyone of them during our trial runs with utmost accurarcy.

''The pricing of the product will start from Rs 6 lakh onward per scrip and it will be of great benefit to the stakeholders including the FIIs, domestic institutions like mutual funds, stockbrokerage houses, corporate, high networth individuals among others,'' said RS Iyer, managing director of Esha Media Research.

Content for the sector like sugar or power or any sector can be customized depending upon the client's requirement, he said.

''Keeping in mind the full market capitalization of over Rs 96,00,000 crore and free float market capitalization of  close to Rs 44,000 billion for the top 500 companies on the two premier stock exchanges, it will make more sense for the stakeholders to have this system under their belt at an extremely value-added proposition,'' Iyer said.