Lancashire-based accountancy firm Danbro is to sponsor the week-long Lytham Festival, which hopes to attract more than 100,000 people to the Fylde Coast.
Danbro, which overlooks the main festival site on Lytham Green, owns 60,000 sq ft of office space at Jubilee House and employs more than 200 members of staff.
Co-founder and director of people and standards Helen Broughton said: "We have made Lytham our home and want to celebrate Lytham and being there so this is the perfect partnership for us.
"Lytham Festival shows Lytham at its best. It shows that Lytham can hold its own with the best of them, not just in the county but in the country, in terms of putting on a show."
Lytham Festival is organised by event promoters Cuffe and Taylor and this year's headline acts include Billy Ocean, Faithless, Marti Pellow and Elaine Page.
Cuffe and Taylor director Peter Taylor said: "We are thrilled Danbro has come on-board with Lytham Festival and is showing its support.
"We have enjoyed fantastic success in the past with Lytham Proms but this year is going to be so much bigger now that we have a week-long festival so it is important that such big and well-respected companies want to bring their name to our event."