In the past, women feared that a heavy foundation would mask their skin or melt into a mess during the day.
Chanel Perfection Lumiere Extreme (2,400 baht), a mattifying oil-control foundation suitable for usage in for hot and humid climates.
Today, the cosmetics industry has advanced to being able to offer lightweight, long-wearing, multi-functional make-up in different textures, finishes and coverage.
The first three months of this year has seen a launch of fluid formulas that glide on the skin to make a gorgeous complexion, whereas the release of brightening make-up coincides with the coming of summer.
Previous hype revolved around hybrids of skincare and make-up containing foundations infused with anti-ageing ingredients or whitening essences that justified the high price.
Now, it's also about bio-mimetic technology, with layered powder molecules claimed to copy the structure of the skin. The fineness of the second-skin powder makes for a natural look, which is the preferred result, along with a dewy luminous finish for a youthful-looking complexion.
Some brands also claim to offer blurring effects to soften fine lines and conceal pores giving the user perfect skin allowing them to confidently smile for an HD camera.
Moreover, a little foundation now goes a long way, with advancements in technology in formulation meaning one drop is enough to create a smooth canvas.
