Behati Prinsloo named new face of Juicy Couture perfume

NEW YORK, March 20 (UPI) -- Behati Prinsloo will serve as the face of a new Juicy Couture perfume.

Cosmetics company Elizabeth Arden, which holds the brand's fragrance license, announced the news in statement to Women's Wear Daily Friday.

"The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand," senior vice president of global marketing Robin Mason said. "Behati is a dynamic woman with global appeal."

Juicy Couture previously released perfumes "Viva la Juicy, "Couture Couture" and "Peace, Love & Juicy Couture" through Elizabeth Arden. The new fragrance with Prinsloo as spokesmodel is expected to debut in July.

Prinsloo is known for her work with Victoria's Secret, and recently previewed a new campaign for the label on Instagram. She and Maroon 5 frontman Adam Levine married in July 2014, and the singer's ex-girlfriend, Anna Vyalitsyna, announced she is expecting her first child Thursday.