"Heinz Foods South Africa is relaunching its new tomato sauce recipe under the Wellington's brand in order to be better fit to compete in the South African market. Wellington's tomato sauce is at 14% market share at number 2 and the market leader at a significant distance at 65% market share...
Heinz Foods needed a relevant, breakthrough, emotionally engaging and brave piece of communication to deliver its RTB's and brand concept to consumers in order to significantly gain market share momentum.
Conceptually, Ogilvy had a very strong communication idea, which needed to be delivered by a breathtaking production company, producer and director.
As the commercial (Marketing and Sales) Director for Heinz Foods, I have in my 12 years of experience with over 200 adverts not found a better in-tune, attention-to-detail and rigorous production company. Linda and her team were unbelievable in terms of pushing creative barriers but at the same time understanding what was the job to be done for the brand. Their attention to detail, which is something I hold very dear to my heart, was impeccable every moment of the ad, every movement of the kids in the ad, every scene, every angle, frame and voice was looked at from consumers eyes and perspective. I call it a touch of beauty!
Linda and her team were tremendous in managing expectations, limits, time and what would be best for consumers, outside of our options, which I always value!"
Wellington's Tomato Sauce - Time To Say Goodbye from Sweet Spot Content on Vimeo.
"Working with Miles and Linda (SSC) was a wonderfully collaborative and memorable experience. Great energy, creativity and thought is put into the treatment, and continues unabated through to both pre and post production. They say don't work with dogs and children, and we threw both at them - and it felt easy-peasy, thanks to the excellent skills of Miles's 2nd Director, Nicholas Lorenz. Just watch your weight though. Giovanna's catering is beyond legendary."Wellington's Tomato Sauce - Tasting Panel from Sweet Spot Content on Vimeo.
"Miles and Linda bought a storybook quality to the art direction and set design. They made the ads feel like kids speaking to kids - the best possible endorsement of tomato sauce.""My experience with Sweet Spot Content was nothing but fantastic!!! their creativity was endless and nothing was ever a problem, solutions driven all the way!!! Our team had a superb experience all round and we had a very happy Client. thank you"
