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BCBG Increases Revenues With Personal Emails

Fashion brand BCBG wanted to make its email marketing more sophisticated and personalized, so they tapped e-commerce firm Bluecore. Together the companies began to analyze its emails and how customers interacted with the messages to start sending more personalized emails. The effort resulted in a 525 percent increase in click-throughs, a 220 percent increase in its click-to-open rate and a 20 percent increase in revenue.

Read the whole story at Direct Marketing News »

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