PodcastOne Enters Hispanic Market with Piolin
| RADIO ONLINE | Monday, March 9, 2015 |
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PodcastOne has announced that veteran radio personality Eddie "Piolin" Sotelo will join the podcast network's roster, as "El Show de Piolin" becomes the first Hispanic entertainment program available on-demand via the platform. PodcastOne will have exclusive rights to advertising sales and distribution of the podcast, with new episodes available weekdays. The podcast will also provide a complement to Piolin's social media platform, which includes 2.1 million total Facebook likes.
"I am thrilled and honored to be part of PodcastOne's first venture into Spanish-language podcasting," said Piolin. "I am incredibly excited to make El Show de Piolin available to listeners on demand through our new podcasts on PodcastOne. It will strengthen my connection with listeners and give them another way to access the show whenever they want to listen."
PodcastOne Chairman/CEO Norm Pattiz added, "It's very exciting to be entering the high-demand Hispanic marketplace with one of the most popular personalities in Spanish entertainment. Piolin leads the way in his field with a massive, loyal audience. Building off of PodcastOne's proven history of results, this opens an additional demographic reach for new and existing advertisers across our digital platform."
