• by Tyler Loechner  @mp_tyler, March 5, 2015

The Trustworthy Accountability Group (TAG) -- an ad industry initiative launched last year by the IAB, ANA and the 4As -- on Thursday announced its board of directors, consisting of 24 executives from large brands, agencies, media companies and ad tech firms.

The company has also announced that Linda Woolley is stepping down as CEO and President. She was named CEO in November 2014.

Replacing Woolley as interim chief of TAG is Mike Zaneis, executive vice president, public policy, and general counsel of the Interactive Advertising Bureau (IAB). He will serve as CEO of the group until a permanent replacement is found, per a release.

“We are grateful for Linda’s leadership in helping TAG build a foundation as the leading cross-industry effort to address ad fraud, malware, and IP piracy concerns in the digital advertising ecosystem,” stated Zaneis. “We thank her for her support, vision, and experience in helping launch this vital program, and we are excited to build on TAG’s success with new programs we will launch over coming weeks to improve the digital supply chain.”

Recently, TAG unveiled an anti-piracy program to crack down on online piracy. The program, launched in February, is the first part of a grander campaign against click fraud, malware and a lack of transparency in digital advertising. 

“We stood up the TAG program, and announced a robust and innovative anti-piracy program," said Woolley in a statement. “Work plans for addressing malware, fraud, and other issues are in place, and they are ready to be operationalized. I’m pleased that Mike will provide a seamless transition in carrying on the work of TAG as it moves forward.”

The full list of TAG board members is below:

• Roger Adams, Chief Marketing Officer, USAA
• Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondelez International
• Mark Baynes, Chief Marketing Officer, Keurig Green Mountain
• Debra Berman, Chief Marketing Officer, JCPenney
• Eduardo Conrado, Senior Vice President and Chief Innovation Officer, Motorola Solutions
• Trevor Fellows, Global Head of Media Sales, Wall Street Journal
• Nancy Hill, President and CEO, American Association of Advertising Agencies
• David Fischer, Vice President of Advertising and Global Operations, Facebook
• Jack Haber, Vice President, Global Advertising and Digital, Colgate-Palmolive 
• Scott Hagedorn, CEO, Annalect (an Omnicom Media Group Company)
• Neil Johnston, Executive Vice President, Strategy and Digital Innovation, Cox Media Group
• Bill Koenigsberg, President, CEO, and Founder, Horizon Media
• Bob Liodice, President and CEO, Association of National Advertisers
• Bob Lord, President, AOL
• Neal Mohan, Vice President, Display Advertising Products, Google
• Rob Norman, Chief Digital Officer Global, GroupM
• Marc Pritchard, Global Brand Building Officer, Procter & Gamble
• Greg Raifman, President, Rubicon Project
• Randall Rothenberg, President and CEO, Interactive Advertising Bureau
• Tod Sacerdoti, CEO and Founder, Brightroll (a division of Yahoo)
• Matt Seiler, Global CEO, IPG Mediabrands
• Vivek Shah, CEO, Ziff Davis
• Rishad Tobbacawalla, Chief Strategist, Publicis Groupe
• Deborah Wahl, Chief Marketing Officer, McDonald’s USA