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KFC to take on Starbucks in China

Mar. 05, 2015 2:12 PM ETYum! Brands, Inc. (YUM) StockYUMBy: Clark Schultz, SA News Editor3 Comments
  • KFC (NYSE:YUM) plans to sell premium coffee in thousands of outlets in China this year.
  • Reports indicate the coffee will go for 10 renminbi ($1.60), a level which undercuts the pricing at Starbucks.
  • The company says early results of the initiative have been promising.
  • The aggressive coffee strategy by KFC in China isn't planned for the U.S.

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