- KFC (NYSE:YUM) plans to sell premium coffee in thousands of outlets in China this year.
- Reports indicate the coffee will go for 10 renminbi ($1.60), a level which undercuts the pricing at Starbucks.
- The company says early results of the initiative have been promising.
- The aggressive coffee strategy by KFC in China isn't planned for the U.S.
KFC to take on Starbucks in China
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