Aston Martin Unveils Crossover Coupe to Expand Appeal to Women
Aston Martin Looking to Appeal to More Women
Aston Martin Lagonda Ltd. unveiled a crossover coupe as the British sports-car maker seeks to return to profit by appealing to women and buyers in emerging markets.
The all-wheel-drive DBX concept, which debuted Tuesday at the Geneva International Motor Show, is equipped with electric motors and sports large wheels, narrow headlights and a gaping grille. While the car’s not ready for sale, Aston Martin plans to add a crossover in a departure from its lineup of sports coupes like the $280,000 Vanquish.