Google to rank websites on the basis of truthfulness of facts and not links
Google has planned to rank the websites on its search engine now on the basis of its factual accuracy
Google is all set to rank the websites on its search engine now on the basis of its factual accuracy. This is initiated with an aim to prevent sites full of misinformation from appearing first in its search results.
Currently the search engine of Google uses the number of incoming links to a web page as a proxy of quality in order to determine where it appears in the search results.
The pages which are linked to many other sites are ranked higher.
According to a news website 'New Scientist', the main downside of the system is that websites which mainly have misinformation can rise up the rankings, if enough people link to them.
It is important for the search giant to start to now measure the quality of facts of a web page to rise up Google's rankings.
The research team of Google is all set to adapt that model which measures the trustworthiness of a page rather than its reputation across the web.
The system will now count the number of incorrect facts within a page.
The score they calculate for each page is its Knowledge-Based Trust score. The software works by tapping into the Knowledge Vault which is a vast store of facts that Google has pulled off the internet.
The facts which the web agrees are considered a reasonable proxy for truth whereas pages with contradictory information are bumped down the rankings.