Visa, Pizza Hut and Accenture are joining forces to create a connected car capable of ordering a pizza straight from the dashboard.
The proof of concept, which was demonstrated at the Mobile World Congress, uses Visa's online payments service and a combination of cellular and Bluetooth connectivity so that once the order has been placed, the car can then automatically alert the branch of Pizza Hut that it is pulling up outside and is ready to collect the order.
"We're committed to offering speed and convenience to our customers when ordering online and this new connected car technology is the latest way for us to do that," said Baron Concors, chief digital officer, Pizza Hut.
Being able to order a pizza on the go may seem like a trivial use of cutting-edge technology, but as Bill Gajda, senior vice president of Innovation and Strategic Partnerships, Visa Inc, it's the ideal place to start.
"As the number of connected cars on the road increases, so does our ability to bring secure online commerce to consumers everywhere. We initially focused on a specific use case -- ordering a meal on your way home -- but we envision a world where consumers can seamlessly make many of their everyday purchases from the car." — Reuters
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