Unilever unveils Magnum Caramel

By Staff Writer in Frozen 2nd March 2015

Magnum, the ice cream brand from Unilever UK, has unveiled a Magnum Caramel variant, available to all retailers from March 2015.

Magnum Caramel features velvety vanilla ice cream with a sea salt caramel swirl and is covered in cracking Magnum milk chocolate and launches to tap into a consumer trend for caramel.

Nicola Rolfe, brand manager for Magnum at Unilever UK, comments: “Our Core range continues to grow in popularity, up by 14% in value sales in the last 12 months. The new Caramel variant promises the same taste credentials as the rest of our range, appealing to existing Magnum fans who want to try a new product, while attracting incremental consumers through a tried and tested flavour profile.”

The new variant, along with the entire Magnum Core portfolio, will move from three to four units per pack in 2015, offering consumers more of their favourite flavour per pack and driving penetration by making the Magnum Core range a dessert option to share with friends after dinner.

Available for In Home only, Magnum Caramel has an RRP of £3.35 for a four multipack and is available in retail cases of 10.

Source: Unilever UK