TBWA\India brings Jay Mehta on board as Associate VP

Mehta is joining the agency's operations in Mumbai, where he will lead a business unit comprising a number of accounts

BestMediaInfo Bureau | Mumbai | February 26, 2015

Jay Mehta

TBWA\India has appointed Jay Mehta as Associate Vice-President of the agency's operations in Mumbai. In his new role, Mehta will lead a business unit comprising a number of accounts.

With more than a decade of advertising experience, Mehta has played an instrumental role in communication strategies for leading global brands such as BMW, Volkswagen, Pears, Stayfree, Chevrolet and Skoda, among others. He has previously worked at DDB Mudra, McCann Erickson, erstwhile Law & Kenneth (currently known as L&K Saatchi & Saatchi) and Serviceplan.

“As we strengthen our capabilities, we hope to further consolidate our offerings to deliver exceptional work for our clients across verticals,” said Vineet Bajpai, Group Chief Executive Officer at TBWA\India. “Jay has a proven ability to drive innovation and build strategic clarity with his innate understanding and deep knowledge of the new age marketing strategies. I am confident and equally delighted that an individual as remarkable as Jay will prove to be a great asset for the team.”

Aejaz Khan

Welcoming Mehta on board, Aejaz Khan, Executive Vice-President, TBWA\India, said, “Good talent is hard to find, especially a person who can be disruptive and stay true to the agency's ethos. Jay is an exceptional talent and I'm happy to have him by my side.”

Commenting on his new role, Mehta said, “I am deeply honoured to have been given a chance to work with an outstanding team of disruptive believers. Shouldering the responsibility of attaining higher pinnacles of success for the India team, I hope to enhance deliveries and steer organic growth in the coming months.”

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