Swara Bhaskar was recently approached by a skin care brand, asking her to endorse a skin lightening production. Given that fairness creams are brands that pay celebrities big, anyone would have been tempted, but apparently, Swara turned down the brand.READ: Prem Ratan Dhan Payo: Lesser known facts From what we hear, she refused to endorse anything that puts a value and thus discriminates based on one’s skin colour, taking a stand similar to what
Nandita Das had done a few years ago.
Listen to the songs of Tany Weds Manu on Gaana.com Confirming the same, Swara says, “This fair skin obsession has to be discouraged. It’s so regressive and problematic to put a value, negative or positive to skin colour. It's actually the seeds of racism and it only promotes low self esteem. For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect, all I want to tell the girls is don’t change?”
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