This story is from February 24, 2015

Swara Bhaskar says no to fairness cream ad

Swara Bhaskar was recently approached by a skin care brand, asking her to endorse a skin lightening production. Given that fairness creams are brands that pay celebrities big, anyone would have been tempted, but apparently, Swara turned down the brand.
Swara Bhaskar says no to fairness cream ad
Swara Bhaskar was recently approached by a skin care brand, asking her to endorse a skin lightening production. Given that fairness creams are brands that pay celebrities big, anyone would have been tempted, but apparently, Swara turned down the brand.
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From what we hear, she refused to endorse anything that puts a value and thus discriminates based on one’s skin colour, taking a stand similar to what Nandita Das had done a few years ago.

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Confirming the same, Swara says, “This fair skin obsession has to be discouraged. It’s so regressive and problematic to put a value, negative or positive to skin colour. It's actually the seeds of racism and it only promotes low self esteem. For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect, all I want to tell the girls is don’t change?”
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WATCH: Swara Bhaskar takes break from shooting to participate in a debate! -TOI
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About the Author
Garima Sharma

Garima Sharma is a correspondent at Delhi Times. She covers Bollywood and fashion. She likes to eat out and shop, and has a special weakness for earrings. She also loves to travel. She likes to watch the masala movies she writes about.

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