Big Magic Ganga now available on Videocon d2h

Available on the base pack, Big Magic Ganga will be on Channel No. 859, adding another 8 million subscribers to its existing reach

As part of its endeavour to deliver Purvanchal specific content across the country, Big Magic Ganga, the regional entertainment channel from Reliance Broadcast Network, makes itself available on Videocon d2h network. Available on the base pack, it will be on Channel No. 859, adding another 8 million subscribers to the existing reach of Big Magic Ganga. This move now enables availability of the regional content of Bihar, Jharkhand and Purvanchal for viewers across the country.

Videocon d2h is India's fastest growing DTH service provider given its reach and penetration. Big Magic Ganga is available on other cable networks and key digital networks across the country.

A content mix of devotion, entertainment, including fiction and non-fiction, Big Magic Ganga represents the culture, ethos, local festivals of the region on its channel in the form of Chhath Puja, Mahashivratri, Ram Navami and more. With shows cutting across all target audience as female viewers with 'Big Memsaab' and 'Big Bahuria' male viewers with 'Superfast Chhapra Express' and 'Police Files' or first devotional musical contest as 'Bhakti Samrat' or 'Dev ke Dev Mahadev' (dubbed in Bhojpuri) for entire family, Big Magic Ganga has the right flavour for all age groups.

Lavneesh Gupta

Commenting on the association, Lavneesh Gupta, COO, Reliance Broadcast Network, said, “With this availability, we are happy to present the content of Big Magic Ganga across the nation for audience who wish to view Bihar, Jharkhand and Purvanchal content. Our strong regional connect, local festivals and true representation of the culture of the region has helped us emerge as No. 1 in the region. It thus makes for excellent platform for the national as well as local advertisers to connect with their focused target audience in the region through this medium.”

Saurabh Dhoot, Director of Videocon Group, added, “We have always strived to bring the best package of entertainment to our Videocon d2h viewers and this is a big step in that direction. We want to offer the whole gamut of channels and services empowering the consumer to opt for his preferred choice of language. We will continue to focus on strengthening our regional content offering and at the same time provide quality services.”

Anil Khera, Chief Executive Officer, Videocon d2h, also commented, “It is a matter of great happiness for us to add the Big Magic Ganga channel to our bouquet of channels. It is our continuing effort to bring in more channels on our Videocon d2h platform and add to customer delight. We believe in delivering the best for our customers and are hopeful of achieving better penetration, through the addition of this channel in the region of Bihar, Jharkhand and Purvanchal.”

Big Magic Ganga is also available on Reliance Digital TV, Dish TV, Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN, Dish TV and other all independent operators.

Media contact:

Cheryl Waldiya

Reliance Broadcast Network Limited

Email: cheryl.waldiya@reliancebroadcast.com

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