No more moobs, 'butt' Naturally!

A British brand has claimed to have come up with jeans that can flatten stomachs and smooth away love handles. Another, for men, claims to make 'moobs' and beer belies kaput.
You've probably heard about the dreaded ‘muffin top’ – the result of one too many of those doughnuts, butter chickens, late night barfis and pizzas – but now thanks to science, or perhaps just a clever marketing gimmick, there seems to be an end to that.And it's got absolutely nothing to do with exercise! Dubbed the ‘muffin stop’, the jeans feature a high, curved waistband and an inner support panel that the makers claim will “ensure that any wobbly bits are held within the trousers, rather than bulging over the top.” And as if this didn’t sound like an engineering marvel, apparently these can also “flatter the bottom and make it more pert.”
And while these might sound like a godsend for ‘bottom-flatterers’ everywhere, it elicits mixed reactions from some of our ramp-scorching ‘Shapely Susans’! “I don’t think it’s entirely a gimmick as different fits and cuts in clothing can definitely enhance or minimize body structure depending upon your body type. So, it may be useful for those who want to enhance their body shape. But as for me, I exercise and work hard to keep my body fit and natural looking so I don’t need any of this stuff!! But evidently, back in its native England, these shortcuts to a ‘shapelier you’ – they apparently sold a hundred pairs a minute, in all the four colors that they are available in. The leggy Diandra Soares, for one is all for it, even though she probably doesn’t need it! “Yeah, bring it on! If it works – I would love a pair! Wish they could enhance the calves as well. But then, I guess it is better to take the workout route, get the booty you want and look great in anything!
Others, like Malaika Arora-Khan of the enviable-figure fame, dismisses this downright. “I think they are too gimmicky. And as I don’t need any enhancement, I wouldn’t go for a pair myself.” But model Binal Trivedi, who is known to experiment a lot with various looks and fashions would probably give it a shot. “Wow, really?!” she exults, continuing, I wish it was just so easy… Yeah, I would try them out of curiosity because you do get jeans that accentuate your assets and work for a particular body type and then if just one pair would work for all the problem areas, then why not?? I secretly wish they would come up with something like that. They would be a hit.”
But its clear that the medical fraternity is not in great agreement. Abdominal surgery expert Dr Yash Kumar, asserts, “Obviously, these jeans are not a medical solution to anything. At best, it can help to give the wearer a particular shape for the duration of time they wear it. Nonetheless, as long as they are not too tight and restrict blood flow, I don’t see any harm in ladies wearing them.” While obesity consultant and cosmetic physician Dr Manjiri Patankar concludes, “Body image is very important for self confidence. There are procedures like ultrasonic lipolysis endermology and mesotherapy that work wonderfully on resistant fat cells, cellulite and loose skin.”