StyleHaul, a top YouTube fashion and beauty lifestyle network, has appointed Olivier Delfosse — formerly senior VP of digital for FremantleMedia Worldwide — as chief operating officer.
Delfosse reports to StyleHaul president and CEO Stephanie Horbaczewski, based in the multichannel network’s Los Angeles headquarters. Both FremantleMedia and StyleHaul are owned by European broadcast giant RTL Group.
At FremantleMedia, Delfosse led global digital initiatives and negotiated partnerships with YouTube, Facebook, Twitter and others. As StyleHaul’s COO, Delfosse is tasked with leading the company’s investments, as well as overseeing operations across business units and developing strategy to expand into international markets with Asia and Brazil as priorities.
In addition, Delfosse will lead the partnership between StyleHaul and FremantleMedia’s U.S. digital studio Tiny Riot!, which last year launched original YouTube series “The Crew,” the first of what is expected to be 10 original series through 2016.
At Fremantle, Delfosse managed P&L for all interactive businesses across a broad spectrum of FremantleMedia North America’s TV properties, including “American Idol,” “America’s Got Talent,” “The Price Is Right,” “Family Feud” and “The X Factor.”
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“Olivier has played a key role in our success in the digital space, from the market-leading digital initiatives for our big TV properties like ‘American Idol’ and ‘America’s Got Talent’ to helping drive our global strategy in digital content,” Keith Hindle, FremantleMedia CEO of digital and branded entertainment and a StyleHaul board member, said in a statement. “He’s a terrific asset for StyleHaul at such an exciting time in their growth.”
StyleHaul last year hired Rob DeChiaro, formerly of AOL, as senior VP and g.m. of StyleHaul Studios; Mia Goldwyn, formerly of Paramount, who joined the company as chief content officer; and Noel Mika Bahamon, formerly of the Walt Disney Co., as senior VP of strategic partnerships.
Founded in 2011, StyleHaul says it works with more than 5,000 digital creators attracting more than 60 million unique viewers per month.
