9XM's Bade-Chote talk cricket

Latching on to the Cricket World Cup fervour, the channel has launched 'FullToos Bakwaas' and 'Chote Ki Kahaani' to keep its audiences engrossed.

9XM, the Bollywood music channel from 9X Media, has launched cricket-centric shows with its animated characters 'Bade-Chote'.

One of these is a World Cup special called 'FullToss Bakwaas'. The live action animation show will feature 'Bade-Chote' and stand-up comics playing different characters inspired by cricketers, and some other unique characters often seen at matches.

Besides, the channel has also launched 'Chote Ki Kahaani', where Chote comes up with short stories that promise a fun ride into the witty world of 'Bade-Chote'.

Amar Tidke, chief programming officer, 9X Media, says, "We believe in providing our viewers with music that is well curated and humour that is current and topical. With the whole nation obsessed/fixated on cricket, we wanted our viewers to have the cricket experience, but with the 9XM flavour. Hence, the channel will also flaunt packaging that is cricket centric and elements that represent the game."

Apart from the cricket-centric shows, the channel has also launched '9XM Toss-Up', where a coin toss decides the next song to be played from the playlist.

The channel has even repackaged its popular countdown show 'Top 9' as '9XM Top 11 World Cup', featuring cricketing themes and songs to match. The idea is to support team India in its own way.

9XM will also air '9XM Jugaad' with the animated characters 'Bade-Chote', 'Bheegi Billi' and 'Beetel Nuts' featuring cricketing funnies.

Additionally, 9XM will promote the Cricket World Cup programming line-up through a series of initiatives on social media and other digital platforms.

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