02:33:51 EDT Fri 19 Apr 2024
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NeutriSci International Inc
Symbol NU
Shares Issued 37,264,139
Close 2015-02-09 C$ 0.50
Market Cap C$ 18,632,070
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NeutriSci retains Brand Fever to promote NeuEnergy

2015-02-11 08:06 ET - News Release

Mr. Glen Rehman reports

NEUTRISCI ANNOUNCES STRATEGIC EQUITY PARTNERSHIP WITH INTERNATIONALLY ACCLAIMED BRANDING AND MARKETING FIRM BRAND FEVER

NeutriSci International Inc. has formed a marketing and branding partnership with Brand Fever Inc. As part of the partnership, Brand Fever will be receiving equity in NeutriSci and will be initially focused on the global launch of NeuEnergy.

Brand Fever was founded in Atlanta, Ga., by Vicky Jones in 1997 as a marketing and branding firm dedicated to becoming a source of bold ideas, visionary talent and fearless leadership. Brand Fever quickly became an award-winning international agency with clients such as Coca-Cola, McDonalds, UPS, Cox Automotive, Odwalla Beverages and Dasani Water.

Vicky Jones, president and chief executive officer of Brand Fever, commented: "We are thrilled to partner with NeutriSci in debuting the global launch of NeuEnergy, a smart energy alternative that leads the way in offering consumers an energy solution that is not overcaffeinated. NeuEnergy is the result of new science that delivers a better experience with considerably less caffeine than a cup of coffee to an industry expected to grow to $19.7-billion. NeuEnergy has solved the reckless problem of highly caffeinated energy products. We fully expect consumers to be thrilled with this smarter product -- NeuEnergy."

Brand Fever's strengths begin with its brand and digital marketing resources that thrive on a culture of collaboration and innovation. Brand Fever transforms intelligence into brand strategy and creates well-executed brand strategies across all media platforms, positioning them for long-term success. It's an intuitive understanding cultivated in its team, combined with insights from experiences, behaviours, perceptions and needs, that give Brand Fever, and the brands it works with, a competitive edge.

Ms. Jones brings that competitive and unique perspective to the work performed by Brand Fever. Whether directing a rebranding initiative for Cox Communications, creating an astounding multisensory exhibit for Coca-Cola Co. to employ at the McDonald's International Convention, completely revamping Coca-Cola Enterprises' website or developing a national brand identity for Lydia Mondavi's exclusive Neiman Marcus cosmetic line, Ms. Jones serves as a leader and coach. The firm's efforts are recognized year after year through industry awards and acknowledged by globally acclaimed clients who seek the thought leadership Ms. Jones provides to build, promote and protect their brands. Her honest communication and ambitious expectations inspire her staff to push beyond convention and will help to solidify NeuEnergy's position in the rapidly changing multibillion-dollar consumable energy supplement space.

NeuEnergy is a revolutionary energy product designed to deliver enhanced focus and extended mental clarity with no sugar, calories or the typical crash associated with popular energy products. The efficacy of NeuEnergy is based scientifically on a molecular combination of pTeroPure pterostilbene and a low dose of caffeine. The resulting co-crystal provides a novel, next-generation alternative to high-dose caffeine products and is the base ingredient of NeuEnergy. In clinical studies, the co-crystal ingredient demonstrated a significantly more efficient cellular uptake when compared with standard caffeine alone.

Glen Rehman, president of NeutriSci, stated: "Brand Fever has exceeded all of our expectations, providing NeutriSci with a revolutionary go-to-market strategy and an immense catalogue of ideas and concepts that we are excited to implement. We are fortunate and excited to have Vicky and her team as a true equity partner as we move towards the global launch of NeuEnergy. Mrs. Jones's desire to have an equity stake in NeutriSci clearly demonstrates her belief in NeuEnergy and the ultimate success of the company."

Subject to TSX Venture Exchange approval, NeutriSci will issue 200,000 common shares in connection with the establishment of the partnership with Brand Fever.

We seek Safe Harbor.

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