Asus Zenfone C launched at Rs 5,999

Taiwanese tech firm Asus has introduced an all new entry-level handset in the Indian market: the Zenfone C. The Asus Zenfone C-ZC451CG has been launched in India at a price tag of Rs 5,999.

The device is now available online via Flipkart. The company has also announced the Zenfone C will be up for grabs via Asus Exclusive Stores starting February 18, 2015.   

The Asus Zenfone C is an entry-level handset. It fearures a 4.5-inch FWVGA TN Panel display with a 480x854 pixels resolution. It is powered by a 1.2GHz Intel CloverTrail processor with quad-thread Hyper-Threading Technology alongside 1GB of RAM. It comes with 8GB of internal storage, expandable up to 64GB via micro-SD card.

The dual-SIM device runs Android 4.4 KitKat out-of-the-box with the company's Zen UI on top. It sports a 5MP rear auto-focus PixelMaster camera. According to Asus, the PixelMaster technology can capture up to 400 per cent brighter photos in low-light conditions, even without needing a flash. There is also a 0.3MP front facing camera onboard the device.

Connectivity options on the device include: 3G, WiFi 802.11 b/g/n, WiFi Direct, GPS, A-GPS and GLONASS. It is backed by a 2100mAh removable battery which is rated to deliver nearly 30 hours of 3G talk time and over 10 days of standby, according to Asus.     

In addition, the Asus Zenfone C comes with SonicMaster audio that according to the company can enable the device to deliver an output voltage that's up to 25 per cent greater than competing smartphones.

The Asus Zenfone C will face stiff competition from the Xiaomi Redmi 1S, Lenovo A6000 and the Motorola Moto E.