AdFest 2015: India's Pranav Harihar Sharma is part of Fab Four

The annual advertising festival will premiere the short films by these four emerging directors from Mumbai, Manila, Fukuoka and Tokyo

BestMediaInfo Bureau | Delhi | February 9, 2015

AdFest has unveiled this year's 'Fabulous Four', who hail from Mumbai, Manila, Fukuoka and Tokyo. From over 30 script submissions, these four directors wrote scripts that won the most votes from the Film Craft Lotus and New Director Lotus Jury.

The Fabulous Four are: Pranav Harihar Sharma, Film Farm India, Mumbai; Anya Nicola Isabel Zulueta, Go Motion Productions, Manila; Hiroki Odagiri, T&E Inc., Fukuoka; and Tomoya Kuge, TYO Camp KAZ, Tokyo.

Their short films will premiere at AdFest 2015 in a session moderated by Michael Hilliard, Executive Producer at Finch in Sydney, who is Jury President of this year's Film Craft Lotus and New Director Lotus Jury.

“There were some great film ideas entered into Fab Four this year – even at script stage I got a very clear sense of where the filmmakers will take the projects visually. We were flooded with scripts from all over, so we have productions happening in many different regions.  We will have a great range of style, tone and character – I can't wait to see the films realised,” said Hilliard.

Every year, AdFest invites new directors and assistant directors to write a five-minute short film script inspired by the Festival's theme, which this year is “Be Bad!” The 2015 Fabulous Four directors now have just weeks to cast, direct, shoot and edit their film scripts in time for their premiere at AdFest on Saturday, March 21.

Pranav Harihar Sharma joined a small advertising agency as a summer trainee in his final year of a management degree. Since then he has worked with agencies such as DDB Mudra, JWT, Rediffusion Y&R (Delhi) and Lintas. His association with Film Farm Mumbai started in the year 2013 as a freelance Director.

Anya Nicola Isabel Zulueta is all of 21. She is a 2013 graduate of De La Salle College of Saint Benilde's Digital Filmmaking Program. Her thesis film was screened at various film festivals, including the 2014 Manhattan International Film Fest. She recently directed her favourite local band's music video, which is now screening on MTV Philippines.

Hiroki Odagiri joined T&E in 2013, where he is now Production Assistant/ Assistant Director. He aims to create content that shows the good and the bad, instead of love-letter-like content that only conveys a basic personal or subjective view.

Tomoya Kuge joined one of the biggest TV commercial production companies in Tokyo, TYO Inc. in 2008 after his graduation, and started his career planning TV commercials and web movies. In 2013, he joined TBWA Hakuhodo on loan for a year as a TV commercial planner. Now, he is back at TYO as a director/ producer team called Camp KAZ, which is represented by well-known director Kazuyoshi Hayakawa.

AdFest 2015 will be held from March 19 to 21 in Pattaya, Thailand.

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