AskMe, a leading consumer Internet company, launched a new marketing initiative in association with the much awaited movie ‘Roy’, which stars its brand ambassador Ranbir Kapoor.
In an unusual deal, AskMe has signed a marketing and promotion deal with T-Series for a peppy number branded for ‘AskMe’ in ‘Roy’ movie.
in a statement, the company said the core proposition of brand of youthfulness and bonding goes down perfectly with the song and movie ‘Roy’.
The song “Sooraj Dooba Hai Yaaron” is been shot with the brand very subtly yet tightly integrated in the track. AskMe targets to reach out a larger audience base through the global appeal of Indian cinemas.
“Together with Ranbir Kapoor, our goal is to have a direct connection with the dynamic and expanding Indian audience and that embody the brand values – integrated, easy and meaningful experience to our customers”, said Manav Sethi, Group Head, Marketing and Digital Products, AskMe.
‘Roy’ is an upcoming Indian romantic thriller film directed by debutant Vikramjit Singh and produced by Bhushan Kumar, Krishan Kumar, DivyaKhosla Kumar & Freeway Pictures and co-produced by Ajay Kapoor. The film features Ranbir Kapoor, Arjun Rampal and Jacqueline Fernandez in lead roles.
AskMe, the flagship product from GetitInfomedia, is an online search platform to provide information across merchants, deals, classified and commerce. AskMe enables SMEs to be discovered and increase their business through online transactions and discovery. Some of the largest searched categories on ASKME include restaurants, spa & salons, axi services, courier Services, jobs etc. G
GetitInfomedia also has an online platform for SMEs to sell their products, called AskMeBazaar, which allows merchants to create an online store and list their products in a virtual market place.
