Jacob’s Creek puts winemakers upfront

Jacob’s Creek has announced the launch of a multi million pound UK marketing campaign featuring the brand’s winemakers and growers.

Carrying the strapline “birthed from the land, shaped by the people, inspired by the continent, made by Australia”, the global campaign will include a 30-second TV advertisement that will run for four weeks on ITV, Channel 4 and Channel 5.

This will be supported by in-store, free-standing display units and trolley media, digital, social and consumer PR.

Lucy Bearman, head of marketing of wine at Pernod Ricard UK, said: “We know from consumer research that these authentic messages of heritage and provenance really resonate with our target audience, while the campaign also reinforces how Jacob’s Creek is a real place, not just a brand. We are therefore naturally proud to showcase how our wines are made, bringing together the real people behind the Jacob’s Creek portfolio.”

Developed by Jacob’s Creek and Havas Worldwide Australia, “Made By Australia” is the first major campaign for the brand since launching its new global brand identity in 2014. The campaign is set to roll out globally in Canada, China, Australia and the UK throughout 2015.