In a channel revamp Citrix has introduced Citrix Solution Advisors (CSA) as part of a new scheme that encourages partners to focus on their particular specialisations.
Partners will be offered an opportunity to access Citrix technical expertise in the areas of virtualisation, mobility management and networking. Also, Citrix Specialisations will reward partners for their technical competency, sales capability and service delivery.
Under the scheme, the company will offer almost 9,000 Citrix Solution Advisors along with new benefits, adjusted revenue requirements and simplified certifications.
Both parts of the programme, CSA Programme and Specialisations, have been launched while the two other 'pillars' are expected to be rolled out later in the year.
The additional pillars refer to field and partner collaboration focused on engagement between Citrix and partners' teams; and partner enablement across the customer lifecycle with new tools, resources and programmes.