Chinese smartphone maker Xiaomi recently held a flash sale for unboxed & refurbished RedMi 1S smartphones on e-commerce marketplace Overcart.com, reports The Economic Times. Overcart co-founder Alex Souter told ET that they were sold within a few minutes, something which has become a norm with Xiaomi sales in India. BGR reports that Xiaomi has tied-up with other online retailers as well for similar flash sales, but hasn't named any, apart from Overcart. The unboxed RedMi 1S smartphones were sold for Rs 4,999 and the refurbished ones were sold at Rs 4,599 on Overcart. RedMi 1S is originally priced at Rs 5,999 on Xiaomi's online partner channel Flipkart. The next RedMi 1S sale on Flipkart is scheduled to be held today at 5 pm, while the RedMi Note 4G sale is scheduled to be held on February 3 at 2 pm. Redmi 1S sale is on. Registered users can now order their #unboxed and #refurbed devices. http://t.co/gpR8cozBqq pic.twitter.com/vYHXwdeXxQ — Overcart (@OvercartInc) January 23, 2015 Lightbox-backed GreenDust.com also sells refurbished factory seconds with a 1-year warranty, across categories like mobile, electronics, kitchen & home appliances, and healthcare among others. Given that India has thriving market for unboxed, pirated smartphones, this retail model should work well in the country, especially if there's a warranty or return policy in place. Most unboxed or pirated smartphones bought in India are in the premium category. Xiaomi's flash sales model has ensured that demand for its affordable smartphones are much higher than supply, hence this new retail model is essentially…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...