The Future-Proof Marketer in 2015: Digital Marketing's Skills Gap Crisis and the New Breed of Marketer to Solve It

At the start of 2015, 90% of marketers report suffering from a critical deficiency of digital marketing skills. At the same time, 93% of digital marketers report that it is “harder to recruit people with the right skills than ever before.” The result is a costly drag on productivity that grows with each passing quarter.

This white paper includes:

• An in-depth breakdown of the infamous skills gap in modern marketing
• Digital technology’s present danger to marketing
• The six essential skills that constitute the complete digital marketer
• An action plan to close the skills gap at your organization