Wendy's jumping on artisan cheese trend with new Bacon and Blue on Brioche burger

Wendy's is hoping its customers are in the mood for artisan cheese with its new Bacon and Blue on Brioche offering.

According to the National Restaurant Association's "What's Hot in 2015" list, artisan cheese is among the top food trends for 2015.

"With specialty ingredients and robust flavors like artisan Wisconsin blue cheese crumbles, our new Bacon and Blue on Brioche will awaken the hamburger connoisseur in all of us," said Liz Geraghty, Wendy's vice president of marketing, in a company press release. "We're continuing to deliver consumers culinary-inspired flavors and new premium hamburgers they've come to expect from Wendy's."

Bacon and Blue on Brioche features a blue cheese herb aioli topped with spring mix and three strips of freshly cooked, thick-cut Applewood Smoked Bacon, all served on a toasted brioche bun.

Available for a limited time only at participating Wendy's, the Bacon and Blue on Brioche has a recommended price of $4.99.