Renault UK launches new generation of dealerships

French auto giant Renault is looking to transform the customers’ car buying experience by rolling out a new visual space identity concept called Renault Store. The company has revealed that the concept will be implemented at all UK dealer sites by the end of 2017.

This new line of dealerships will reportedly reflect changes in the way that consumers research their vehicle purchase and their expectations of a retail environment. The updated Renault Store showrooms will cater to this with more engaging displays, improved customer flows and interactive discovery zones.

Renault has listed out four key steps which define this new retail experience – welcoming the customer, introducing the brand, displaying the range and exploring the products. This new dealership identity will also prove beneficial for Renault’s sister brand Dacia which sells the Sandero, the Logan and the India-made Duster.