However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.

A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.

Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.

We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.

These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees’ mental health and wellbeing.