Cane farmer tastes sweet success

I make up to Rs. 4,000 every day from sale of sugarcane juice, says Jogram

January 22, 2015 12:00 am | Updated 09:02 am IST - PULIMADUGU (ADILABAD DIST.):

It’s hot! :Rathod Jogram crushing sugarcane near his field at Pulimadugu.-Photo: S. Harpal Singh

It’s hot! :Rathod Jogram crushing sugarcane near his field at Pulimadugu.-Photo: S. Harpal Singh

A little planning and hard work have ensured that sugarcane farmer Rathod Jogram makes the most of his drive to do something worthwhile in agriculture. He has doubled his already excellent earning of over Rs. 2 lakh by selling fresh sugarcane juice near his field at Pulimadugu in Indervelli mandal on the Gudihatnoor-Utnoor road.

“Selling sugarcanes in shandies and jataras is not as fetching as it was a couple of years back. This way it is also easy for me to devote required time in field as well as for managing this business,” observes Jogram, as he begins to narrate his success story.

“I wanted to do something new to land with good profits so I started this joint three months back.

My crop will last only one more month but I am assured of supplies from my in-laws’ field in Tadihatnoor in Narnoor which will last me the entire summer,” the farmer says. Jogram spent Rs. 12,000 on purchase of the sugarcane crushing machine and hired a diesel engine to run it. Instead of selling sugarcane for Rs. 30 apiece in shandies, Jogram is now making Rs. 60 by crushing a single cane as it produces six glasses of juice each measuring about 150 ml.

“We had no doubt about success of this venture though we started a bit early in the season. Our customers get to taste pure juice as the canes are crushed in front of their eyes,” points out Kiran, the son of Jogram who studies Intermediate but helps his father most of the time.

At Rs. 10 a glass, the farmer sells over 400 shots of the natural juice everyday. “I take home at least Rs. 4,000 everyday,” reveals a beaming Jogram.

“I have never failed to stop at this joint whenever I travel on this road. The fresh juice provides me with good energy,” says Tambekar Ambaji of Indervelli mandal headquarters.

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