International Design Guild Calls on Members to “Focus” on Dominating in 2015

International Design Guild (IDG), the luxury division of CCA Global, the nation’s largest flooring cooperative, today kicked-off its 2015 Summit at the Mandalay Bay Hotel in Las Vegas, NV. IDG executives will call on members to “Focus” on dominating the luxury space in 2015 by leveraging the best-in-class tools that have been made available through the International Design Guild.

According to IDG President, Krista Eliason, “We’ve spent the past few years outlining strategies that would allow us to rise above the competition and we’ve invested in innovative programs to enable us to continue to dominate the luxury space in our industry. This year, we’re encouraging our members to leverage these tools -- from our innovative designer program to our unmatched digital marketing programs –to ensure that they gain market share.”

At the Summit, IDG will reveal the makeover results of its tremendously successful Design for a Difference program. “The Design for a Difference program allows our members to focus on building community in their towns. It allows our members to position themselves as the business leaders in their communities who care and use their knowledge and resources to change lives.”

She adds, “This year’s participants exceeded expectations to create beautiful yet functional spaces for all the winning charities. They rallied their communities to get involved and it has been a truly transformational experience. We look forward to inspiring more members and designers to participate in the program next year.”

Building upon the foundation outlined in 2014, IDG will highlight the success of its comprehensive digital marketing strategy and focus on the evolution of the program this year. The strategy remains to leverage best-in-class technology to provide localized websites, syndicated social media content and personalized designer profiles.

Eliason concludes, “The executive team at IDG is committed to helping members focus this year on leveraging the strategies we’ve outlined for them in the past. We want to see all members leveraging the powerful tools available to them to help them grow their businesses and to become dominant players in the luxury space.”

For more information, visit www.design-guild.com.

About IDG

IDG is the luxury division of CCA Global Partners the nation’s largest flooring cooperative. IDG focuses on making customers’ interior design ideas come to life through art, beauty, design and creativity. Customers (consumers, designers, builders and architects) want to work with us because we help transform spaces that create incredibly happy customers. Inherent in the DNA of every IDG showroom is our ability to bring our clients a personalized customer journey.