This story is from January 21, 2015

Shyamal and Bhumika unveil latest Spring Couture

Designer duo Shyamal and Bhumika have unveiled their new Spring Couture Line that they claim is perfect for brides.
Shyamal and Bhumika unveil latest Spring Couture
Designer duo Shyamal and Bhumika have unveiled their new Spring Couture Line that they claim is perfect for brides.
Planning a spring wedding? Designer duo Shyamal and Bhumika have unveiled their new Spring Couture Line that they claim is perfect for brides planning a spring wedding and for the brides’ family and friends who want to start shopping for the big day ahead!
They are one of the few designer labels in the country to have harnessed the power and reach of social media to reach out to their fans across India, USA, Canada, UK and Dubai.
In fact, their Facebook page for USA has 1,12,000 fans! This new Spring Couture line comes after requests from their loyalists to create a bridge collection this season. “We have always been a very responsive design house and believe in closely interacting with not just in store clients but also our fans on social media. We have fashionistas , fashion students , wedding wear shoppers , Indophiles , foreigners with Indian roots , Indians living abroad who follow and like our work via social media”, says Shyamal shodhan.
In continuing with their signature style, the designer duo make a statement in sartorial elegance with swish silks, crepes and flowing georgettes in summery hues of salmon pink, dusty blues, sand shell, coffee brown, frappe. Marsala, the “must have” colour for the season too, makes an intoxicating appearance in the collection. This season, makes a statement with bold, new silhouettes : togas, corsets, skirts, maxis, fish tail skirts, tulle gowns, peplum bodices with layering, asymmetry, tenting and empire cuts adding a touch of new age romance to the labels their signature drama in colour, texture and traditional embroideries Dreamy rose gold, thread work, shimmering crystals and antique finishes give each garment a royal touch, adding to the opulent yet elegant flair that the designers are so sought after for. Shyamal & Bhumika’s innate love for Indian embroideries, hand woven fabrics and age old craft techniques is once again breathtakingly portrayed in this new collection.
The Shyamal & Bhumika store in Mumbai is a veritable treasure trove of designs for any occasion, from ornate wedding wear to lighter ensembles for the bride’s friends & family as well as Pret and Semi-formals for Cocktails and other special occasions.
“A lot of our followers from outside India tell us that our FB page helps them keep a connect with fashion trends in the subcontinent,as well as helps their second generation connect to their culture and associate with the very modern way in which we present our traditional and heritage inspired collections", says Bhumika Shodhan.
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About the Author
Debarati S Sen

When not churning out lifestyle features, Debarati gorges on stories that touch emotional chords. A determined dreamer and die-hard optimistic, she binges on movies, books, food and DIY videos. She loves painting, travelling, a good laugh and interesting people.

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