Ogilvy & Mather is the 'Agency of the year' at Effie 2014

O&M topped the chart with a total of 173 points. Effie Client of the Year went to Hindustan Unilever. Soho Square picks Grand Effie

Sarmistha Neogy | Mumbai | January 17, 2015

Team Ogilvy after winning 'Agency of the year' title at Effie 2014

Ogilvy & Mather is back after a year as the Agency of the Year at the Effie 2014 Awards yesterday evening with a total of 173 points. It has bagged 2 Gold, 8 Silver, and 16 Bronze Effies.

Last year's winner Lowe Lintas + Partners came in the second place with 142 points. The agency got the maximum 7 Gold medals along with 6 Silver and 8 Bronze Effies.

McCann Worldgroup India came in at No. 3 with 90 points earned from 2 Gold, 5 Silver and 8 Bronze. There was a tie between JWT and Soho Square with 34points.

The Effie Client of the Year went to Hindustan Unilever with a total of 64 points including 2 Gold, 4silver and 4 bronze Effies. The Grand Effie went to Soho Square for their campaign 'The Political campaign that Created History' which they made for BJP Bharatiya Janata Party.

The Effies are the only awards that are given not only to the agency but also to the client, and winning an Effie demonstrates the highest level of leadership in brand communication.

Click here to view the list of winners.

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