Universal Music releases Peninsula Studios’ latest edition of Rangley Punjabis

Folk and classical music is the soul of India and has been an evergreen favourite that fuels energy into celebrations, traditions and also makes for a welcome break from the prevailing trends in the Indian film industry, every time Bollywood does a take on a folk classic.
Universal Music India, in keeping with its resolve to foster and promote Independent music, recently launched Rangley Punjabis of the Peninsula Studios - 5th album from the Peninsula series.
With a five-year long strategic alliance with The Peninsula Studios, Universal Music India explores new talent, while providing them the platform for performance, recording and promotion of their music.The aim of this album is to showcase the wonderful sounds of Malwa, Doaba, Manjha that make Punjab and curate them in a way that they appeal to wider audience beyond those who speak the language.
These musicians come from different and distant corners of Punjab such as Badal, Naushera, Panchkula, Patiala, Verka and bring forth many beautiful facets of Punjabi folk music such as words of the great poets, forms popular and diverse such as the Boliyaan, Bhangraamong others. The two companies came together to provide a holistic 360 degree support to the independent and lesser known artists in various genres and languages from the ‘peninsula’ (Bangladesh, Nepal, India, Sri Lanka and Pakistan) outside of Indian Film Music.
Says Devraj Sanyal, managing director, Universal Music / EMI Music, South Asia, “We always believed in the concept of providing a robust platform for the immensely talented musicians that we have, hidden across the length and breadth of our culture-heavy nation. And it’s been an incredible journey with The Peninsula Studios in discovering, mentoring, recording and publishing this talent ever since our first release in 2012. With Rangley Punjabis our latest, we once again delve, this time into the depths of Punjab to unearth some captivating sounds that will leave you spellbound. Our objective with this release is pretty clear – to take these vibrant sounds of Punjabi Folk (Malwa, Doaba, Manjha) and curate them in a way that they appeal to a much wider audience beyond those who speak the language.
Rangley Punjabis is a product put together after traveling thousands of miles into the Punjab, reaching out to hundreds of musicians and bringing the rustic sounds of Punjab into the studio- a collector’s album indeed!” The Peninsula Studios was created in 2010 by Subroto Chattopadhyay, Chairman and Co-Founder of The Peninsula Studios along with Co-founder, Director Sita Raina, a well known actor, theater producer and director.
Raina said, “In these times of aggressive business strategies, The Peninsula Studios as an idea is an oasis where singers, musicians, lyricists, poets, composers and technicians who are the soul of the creative process are given an environment that enables them to express their creativity.This has been the sole agenda behind all the work. Universal Music has been the best and most credible partner to take this project to world and it also understands and delivers a 360 platform for content.Devraj’s singular passion for the project has fuelled the program. We’ve handpicked a team of seasoned professionals to perfect the mould for productions and bring out music that stands true on grounds of purity and listening pleasure. Rangley Punjabis is the 5th album by The Peninsula Studios and aims to capture wonderful sounds of Malwa, Doaba, Manjha that make Punjab and curate them in a way that they appeal to wider audience beyond those who speak the language. We present this as Nokia Music Theatre which Universal music takes to the world. There is significant dividend this program,“Nokia Music Theatre presented by us” , delivers in terms of improving the lives of all the musicians in Rajasthan and Punjab since they are now better known, have quality content to share and get more opportunities to perform and improve their livelihood, for this Universal plays an equally significant role ”
Listen to the Rangley Punjabis on Gaana.com
WATCH: Jindwa - Rangley Punjabis