Honda kick-starts road safety awareness programme

CHENNAI: As part of the National Road Safety Week 2015, Honda Motorcycle & Scooter India (HMSI) has kick-started its nationwide road safety awareness initiatives to ride home the message of road safety across India.
Spreading road safety awareness across India, Honda conducted Safety Riding Pledges along with its 815 dealers, 1,325 sub dealers, 1,150 authorized service centers, three manufacturing plants, 11 zonal offices, five regional offices to mark the National Road safety week 2015.
A massive drive saw 25,000 people take Road Safety Pledge and 10,000 more learn riding at riding trainers deputed at prime locations across cities in just one day.
From north to south, Honda conducted various activities like training and seminars on Road Safety followed by a “Road Safety Quiz” and a “Safety Slogan competition” for customers. In Bhopal, a mega two-day road safety event has started while the massive safety rally in Bhubaneswar saw heavy turnout from over 250 customers.
In the national capital Delhi, Honda felicitated 2023 women riders who learnt two-wheeler riding at its traffic parks in Roshanara Bagh and Baba Kharak Singh Marg (New Delhi) in 22 days.
From 18 year old college students to 60 plus homemakers and working women, Delhi women gave huge thumbs up to the ‘Dream riding’ initiative and learnt riding in just four hours. The felicitation ceremony at Baba Kharak Singh Marg Traffic Park saw massive turnout of Delhi's women riders.
Honda also installed riding training stimulators all over the country to increase safety awareness amongst masses. Customers were also educated on ‘First Aid’ delivery besides relevant topics like Safety tips for pedestrians & dos and don’ts for cyclists.
Yadvinder S Guleria, VP-Sales & Marketing, HMSI, said, “Promoting road-safety is a continued commitment for Honda."