(Kevin Allen, USA TODAY Sports)

St. Louis Blues forward T.J. Oshie has created his own cereal called Oshie O’s. It might not be the breakfast of champions yet, but Oshie might have discovered his lucky charm.

Since it was announced Dec. 5 that his cereal was available, Oshie has scored eight goals and registered six assists for 14 points in 12 games.

Oshie developed a national following because of his shootout heroics for Team USA at the 2014 Olympics, and that has helped his cereal sales. The cereal was originally designed as a collectible but it has grown beyond website sales.

“Since Dec. 5, Oshie cereal is selling better than hot cakes,” said Public Label Brands CEO Ty Ballou, who developed the cereal for Oshie. “Two orders have been sent for T.J. fans in Alaska and Doug’s Supermarket in his hometown of Warroad, MN, is now stocking the cereal for the local faithful. Dierbags grocery stores in St. Louis have built displays for the cereal.”

Before the cereal was introduced, Oshie had two goals and six points in 19 games.

Oshie was named the NHL’s first star of the week today after registering five goals in his past three games.

Also Monday

Canada plays Russia in the gold-medal game of the World Junior Championships (8 p.m., NHL Network) in Toronto.

Your game tonight

San Jose at Winnipeg, 8

Follow the rest of USA TODAY Sports’ in-depth NHL coverage at nhl.usatoday.com. Follow Kevin Allen on Twitter @ByKevinAllen