12/23/14: The UFC finds a northern home; NLL lays out 2015 broadcasters; NASCAR races to a new record



CYNOPSISSPORTS
12.23.14

Good morning. It’s Tuesday, December 23, 2014, and this is your first early morning Sports briefing. 

The UFC has some new digs. The MMA powerhouse stuck a multi-year deal with Canada’s TSN, RDS, and Fight Network for Canadian media rights to UFC global events. The agreement will see Bell Media’s TSN and RDS offer a slate of UFC programming to fans across multiple platforms, including major live events, preliminary fights of UFC Pay-Per-View events, UFC Fight Night events, and The Ultimate Fighter series. Meanwhile, Fight Network will carry all UFC Fight Night events from around the world as well as preliminary bouts for domestic non-Pay-Per-View cards. In addition, TSN and RDS will team up with Fight Network to produce an original live pre-fight program before PPV events slated to run on the sports channels. TSN kicks off its UFC coverage on Jan. 3 with Countdown to UFC 182: Jonves vs. Cormier at 7p on TSN4 and TSN5.


A CYNOPSIS MESSAGE


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We appreciate your support. To view a list of our 2014 advertisers, please visit our webpage.

We wish you a Happy Holiday & New Year!
(please note: we will not publish from 12/24-1/2)

–Cynopsis Media


ON THE AIR

NBC announced late Sunday that the final regular season game of the year will be the Bengals/Steelers on Sunday Night Football at 8:30p next week. Meanwhile, the Seahawks’ win this week over the Cardinals on SNF reeled in a 12.8/21 for the network, up 3% from the equitable Week 16 game a year ago, according to Nielsen. Top markets included: Seattle 51.9/77 (a market record); Phoenix 35.2/54; Portland 22.3/39; Las Vegas 21.6/32; and Denver 15.9/26.

Longtime ESPN staple Dr. Jerry Punch will remain with the company, agreeing to a new contract with the network where he will return to covering college sports. Punch was a pit reporter and lap-by-lap announcer on ESPN’s NASCAR race telecasts and will now return to ESPN’s college football and basketball coverage in various roles but will stick with motorsports as a a pit reporter on ABC’s telecasts of the Indianapolis 500 and other races in the Verizon IndyCar Series.

NBCSN is slating the debut of Premier League Breakaway on New Year’s Day at 10a, offering a special two-hour show featuring RedZone-esque live look-ins on the action from all eight Premier League matches. In addition, all eight matches will be available in their entirety via live stream on NBC Sports Live Extra and on Premier League Extra Time. Rebecca Lowe will host the program as it cuts from match to match.

NHL Network detailed plans to showcase live and delayed broadcasts of 28 games from the 2015 International Ice Hockey Federation World Junior Championship from Dec. 26 – Jan. 5 in Montreal, Quebec, and Toronto, including all medal-round games and 20 preliminary-round match-ups. US games will see Steve Mears provide play-by-play with game analyst Dan Bylsma.

As ESPN Deportes prepares for its first foray as the exclusive Spanish-language carrier of the first-ever Football Playoff, the channel revealed that play by play will be led by Pablo Viruega, Eduardo Varela, Robert Abramowitz, Goga Ruiz Sandoval, Alex Pombo and Kenneth Garay, while Sebastian Martinez Christensen and Garay will lead radio coverage for the National Championship.

The National Lacrosse League is celebrating the holidays early, announcing new deals heading into 2015. The league locked in TSN in a new Canadian multiplatform broadcast for the 2015 season that allows Canadians to watch the league’s entire 81-game regular season plus the Champion’s Cup playoffs and Final. As part of the deal, TSN will broadcast 12 regular season games and select post-season games. Stateside, the sport will be seen on ESPN platforms as well as Universal Sports Network. ESPN will host a total of 21 NLL games during the 2015 season on its platforms, while Universal will now showcase an "NLL Game of the Week."

ESPN2 carries the 2015 Under Armour All-America High School Football Game Presented by American Family Insurance at 4p on Friday, Jan. 2. The telecast will see six elite recruits l announce their college destinations live. Jason Benetti calls the game with recruiting analysts Tom Luginbill and Craig Haubert also in the booth. Matt Schick will interview the players as they make their college announcements.

On the radio front, Yahoo! Sports Radio and Hit Parade Radio, owner and operator of WVLZ-AM in Knoxville announced the re-launch of the station as it rebrands to Sports Radio 1180 The VLZ. The format will swap to sports powered by Yahoo! Sports Radio, beginning Monday, January 5.

SiriusXM will see famed boxing trainer and TV commentator Teddy Atlas and veteran boxing journalist Tim Smith for a new show starting in 2015. Going the Distance debuts January 6 at 6p on SiriusXM Sports Zone, channel 92, and air weekly throughout the year.


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SPONSORSHIP & PROMOTION

The UFC is on the verge of a monster deal with Monster Energy, according to MMAJunkie. The report states that the deal would top $7 million and place the brand as one of the top-tier sponsors with the likes of Reebok.

Blake Griffin will take on the movies in a new slate of spots for Kia. The NBA All-Star will be pushing the Optima midsize sedan. cast in the lead role for “several big-budget action movies set in the Old West, ancient Rome and an aircraft carrier” in the series of three 60-and 30-second spots. The first spot, Showdown, launched yesterday and bows on television on Christmas day.

The NHL is warning fans of fraud ahead of the 2015 Bridgestone NHL Winter Classic, notifying fans of the Blackhawks and Capitals that they will likely be targeted by counterfeiters attempting to sell unauthorized and poorly made knock-off merchandise. Since 1993, the NHL  through its membership in the Coalition to Advance the Protection of Sports logos (CAPS)  has been involved in the seizure of more than 10.6 million pieces of counterfeit merchandise.

DIGITAL & TECHNOLOGY

NASCAR announced that in its second full year of managing its digital rights in-house, the organization has now topped one billion aggregate page views across NASCAR.com, NASCAR mobile web and the NASCAR Mobile app in 2014. That also marks a 45% year-over-year increase in engagement on the platform, according to data from Adobe Omniture SiteCatalyst.

ROSTER MOVES

The UFC named Kenneth K. Berger as its Executive Vice President and General Manager of Asia. UFC Chief Global Brand Officer Garry Cook said: “The UFC welcomes a leader like Ken to drive increased brand growth in Asia and take the sport and the UFC to the next level. The next twelve months will see UFC enter new markets, develop a more robust local roster of fighters and host several world class events in Asia and we are confident in the developments and successes that Ken will bring.”

THE MAIN EVENT

Blues/Avalanche on NBCSN at 8p.


ON THIS DAY in 1972: Rookie running back Franco Harris makes the Immaculate Reception.

In The Know: Who was the youngest announcer to ever call a World Series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the only NFL player selected in the supplemental draft to enter the Pro Football Hall of Fame? Answer: Cris Carter. Kudos: Michael Ritz-BucStar Consulting/NY; Sean Mcandrews-WV State U/Charleston; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-Imagine Communications/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
12.23.14

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