Ahmedabad

Three-day long organic food fair Sattvik, organized at Indian Institute of Management(IIM) Ahmedabad new campus received so much response on Sunday evening, that traffic on all roads connecting to venue of event was jammed completely. Any attempt to solve the traffic failed to bring result, because in a few minutes, fresh lot of visitors would arrive and create fresh trouble for traffic.

Senior IIMA professor and renowned global personality in the area of innovation, Dr. Anil Gupta on his twitter account thanked Amdavadis(citizens of Ahmedabad) for their patience and support for organic. He apologized about traffic snarls and commotion and inconvenience to Ahemdabad citizen due to Sattvik rush.

Tweets by Dr. Anil Gupta

we are sorry about traffic snarls and commotion & inconvenience to #ahmedabad citizens due to #Sattvik rush, thanks 4 support fr organic

— anil gupta (@anilgb) December 21, 2014

Already 26 k patrons of traditional food and organic agri visited sattvik, we thanks amdavadis for their patience pic.twitter.com/lme7HykJge

— anil gupta (@anilgb) December 21, 2014

Sattvik traditional food festival succeeds in bringing urban consumers to link up with rural farmers &trad food mkers pic.twitter.com/HO1jeN8Bt8

— anil gupta (@anilgb) December 21, 2014

Tweets by citizens:

@kumarmanish9 food for thought is #Ahmedabad needs to be SATVIK in many other things thn food 🙂

— Ketan Raval (@ketanraval) December 21, 2014

Trapped in a traffic.. Near IIM A Vastrapur @Ahmedabad ####

— Milind Vasava (@MilindVasava) December 21, 2014

#AHMEDABAD don't dare to venture near IIM A road. It is traffic mess due to Satvik. Ahmedabad loves food.

— Kumar Manish (@kumarmanish9) December 21, 2014

What is Sattvik fair?

Sattvik fair is brain child of IIMA professor Dr. Anil Gupta. It is organized every year at IIMA new campus in December. Main attraction of this fair is stalls that offer organic, desi varieties of food – not just from the corners of Gujarat, but also from various parts of the country. Say for example, this year Sattvik offers traditional food from Sikkim, Haryana, Jammu & Kashmir, Rajasthan among other places. As the fair is organized in Ahmedabad, Gujarat it is obviously strictly a vegetarian food fair. In the middle part of the fair one can find organic food product bazar operated by farmers. Most of the people enjoy this fair, as they find completely new varieties of food items here. Also, they can buy authentic desi/organic products right from their producers. Many participants wait for this fair and prepare special innovative dishes to cater in this fair. On the sidelines of this main event, many other smaller activities also take place. Desi flash mob, kathputli show, bhavai group, competitions for children, traditional food items competition, exhibition of innovative products developed by desi innovators are some of such activities.

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