CRY launches 'Project Unlearn' to end child labour

On the eve of Children's Day 2014, Child Rights and You (CRY) launched a new campaign called 'Project Unlearn' with an aim to end child labour and encourage children to go to school.

The project is likely to help 28,588 children in labour across India. With 'Project Unlearn,' CRY aims to spread awareness about the issue of child labour and shake people out of their indifference towards this grim reality that India faces.

India is home to millions of children in labour who are forced to work at an age when they should be in classrooms. With minimum wages, long working hours, suffering abuse and exploitation, these children are deprived of their basic rights.

CRY is a non-profit organization in India that aims to restore children's rights in India. The organisation was established in 1979. The organization partners with grass-roots Non-governmental organizations to uplift thousands of Indian children denied basic children's rights.

CRY was started by Rippan Kapur in 1979 with Rs 50, who died in 1994 at the age of 40. However by then, the organisation has grown, in 1993 the organisation had spent Rs.1.75 crore on 58 projects in rural, urban and tribal areas.

It works towards restoring basic rights to children, especially from India and works across levels from direct action to advocacy, mobilizing public opinion and policy change. It focuses mainly on the four basic rights of survival, development, protection and participation which were defined by the United Nations Convention on the Rights of the Child.