DALLAS, Dec. 18, 2014 /PRNewswire/ -- Publicis
Hawkeye, an integrated advertising and digital agency based in
Dallas, secures Helen Prokos as group creative director. She
will work on both B2C and B2B accounts with an emphasis on
multichannel engagement for the agency. Prokos' 20-plus years of
brand-building and CRM agency experience, primarily in Canada, includes stints with Wunderman as
e-creative group head; OgilvyOne/OgilvyInteractive as co-creative
director interactive; Saatchi & Saatchi as copywriter; and TBWA
Chiat/Day as copywriter, among others.
"Helen is truly gifted with the power of words complemented by
her overall creative verve," said G. Steven
(Steve) Dapper, chairman and founder, Publicis Hawkeye. "Her
extensive consumer-facing advertising experience and DM
capabilities for top global companies aligns perfectly with our
growing client needs and makes her a true gem in our talent
crown."
As an award-winning creative, Prokos has helped to strategically
shape some of the world's leading brands including American
Express, BP, Duncan Hines, GSK,
Hudson's Bay Company, Kraft, Nestle, Nissan and many more.
"When I met with Sally Kennedy,
our CEO, I was drawn to the refreshing vision of the agency,"
Prokos added. "I am excited to be a part of the senior team to
bring this blended venture to life. I believe in what we as a
trusted agency partner can accomplish to build brands and
businesses by fusing data, creativity and technology."
About Publicis Hawkeye
Publicis Hawkeye is an integrated advertising and digital
agency based in Dallas and part of
the Publicis Worldwide global network. The agency additionally
provides specialist capabilities in analytics, CRM and experiential
marketing to the Publicis North America region. Publicis Worldwide
is the largest global agency network within holding company,
Publicis Groupe S.A. Publicis Hawkeye clients include: American
Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas,
Cargill, Continental Mills, Delta
Dental Plans Association, Gortex, Men's Health, Nestlé, The North
Face, Terminix and TruGreen, among others.
CONTACT INFORMATION:
Sheri Davidson Smith, Publicis
Hawkeye
Janice Snook, Janice &
Associates PR
sheri.smith@publicis-usa.com; 469.366.2493 or
janicesnook@gmail.com; 650.400.4448
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SOURCE Publicis Hawkeye