Online marketplace Snapdeal.com has tied-up with Hero MotoCorp Ltd, world’s largest manufacturer of two-wheelers, for selling two-wheelers. Launched on December 10, 2014, the two-wheelers, priced same as off-line dealerships, have attracted users attention with 700 bikes sold within 72 hours, with peak sales reaching 1 bike being sold every minute, the company said in a press note.
The tie-up between Snapdeal and Hero MotoCorp signifies the potential of e-commerce as a significant channel for automobile sales.
Automobiles category is one of the most promising categories at Snapdeal and is expected to reach Rs 1,000 crores (GMV) in the near-term.
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Talking about the tie-up, Tony Navin, Senior Vice President, Snapdeal.com said, “We are happy to have Hero MotoCorp on board as our partner. Hero MotoCorp is a legendary brand that has provided mobility to millions of Indians with finely engineered two-wheelers for three decades now. The astounding success of the tie up is a testament to Snapdeal.com’s pioneering efforts to bring the automobiles category on the e-commerce domain, which provides Automobile brands instant access to 30 million users across 5000+ cities and towns in India.”
A Srinivasu, Head of National Sales at Hero MotoCorp said, “This is the first time we tried out the online platform for selling our bikes, and the response has been just phenomenal. Even for online customers, their satisfaction remains our top priority, and they are entitled to all the benefits of warranty and service.”
The models sold as part of the launch offer include the bestselling Splendor, Passion, Glamour, Ignitor, Hunk, Xtreme and the Pleasure scooter.
