Rituparna Chatterjee – Mumbai
Grand Hyatt Goa, which has established itself as a MICE and wedding destination in the state, is positioning itself as a leisure hotel to significantly increase its FIT client base. For the same, the hotel has introduced several services within the property to attract international and domestic leisure travellers and the locals. Presently, the hotel’s 80 per cent revenue is contributed by the wedding and MICE segment and the remaining 20 per cent by the FIT segment. The introduction of these new services are a part of the hotel’s efforts to increase its FIT revenue contribution considerably. “Most of the hotel’s revenue has been driven by MICE and wedding. We felt the need to penetrate more into the leisure market and to do so we have come up with different concepts everyday,” stated Jaco Le Roux, general manager, Grand Hyatt Goa, adding that guests can opt for different experiences at the hotel like fishing on Mondays, cooking classes on Tuesdays, Ladies Night Special on Wednesdays, seafood market on Thursdays, Australian bush barbeque on Fridays, sailing on Saturdays and farmers market on Sundays.
“Starting December 14, we have organised the farmers market to be held every Sunday till the end of the season. We are having live food stations with beer gardens, live music, wine stores and 40-50 vendors from Goa selling their food and drinks. We expect 1500-2000 people coming in on the first week itself,” he added. Presently, the hotel offers 52 different leisure activities on the resort and 43 off and around the property. The hotel also recently opened a resort activity centre to offer customised activities to its guests.
