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Godrej Appliances Division has undertaken an initiative to ensure a green supply chain at its Shirwal plant in Satara, Maharashtra.
One of the largest players in the home appliances segment, the Godrej group has consistently manufactured products that are green.
Lower toxicityThough Godrej Appliances launched the country’s first 100 per cent green refrigerator series in 2002, (CFC, HFC and HCFC free), the company’s Shirwal plant aims to ensure a lower toxic environmental impact with its products.
The plant has four refrigerator manufacturing lines and a separate line for making the Chotukool, dubbed the cheapest refrigerator in the country.
Jamshyd Godrej, Chairman and Managing Director of Godrej and Boyce Manufacturing Company, spoke at a recent event about several ongoing green programmes at Godrej.
Godrej and Boyce is the holding company of the Godrej Group, and has 14 diverse businesses.
The company’s ‘Good & Green Vision 2020’ aims to ensure 25 per cent reduction in energy consumption, achieve zero waste and carbon neutrality, and have one-third of its portfolio revenues comprise green products and services.
Jamshyd Godrej said manufactured products will need to be green and the future of any product will be a blend of satisfaction and sustainability.
“The future of products and manufacturing would soon be to serve a higher level of needs for consumers.
“Catering to the higher level doesn’t mean more expensive, it should bring a higher level of satisfaction,” said Godrej.
Recyclabe contentAt Godrej’s Shirwal plant, several initiatives have been taken towards material conservation and increasing the percentage of recycled material.
An official said the percentage of recyclable content in refrigerators, washing machines and air-conditioners has been increased to 97 per cent, 99 per cent and 100 per cent, respectively.
The plant has reduced the use of packaging material by 21 per cent in the last three years, by switching from carton packaging to stretch film packaging.
The unit has also taken several initiatives to reduce the consumption of toxic and hazardous substances by an average of 50 per cent.
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