HP announces EliteBook: Thinner than Apple’s MacBook Air
Hewlett-Packard products, strategies focused on key growth areas (Part 5 of 10)
HP announced new laptop device – EliteBook Folio 1020
In December 2014, Hewlett-Packard Company (HPQ) released a new laptop device called EliteBook Folio 1020. The product comes in two versions—Standard Edition and Special Edition—both of which run on Microsoft Corporation (MSFT) Windows 8. The company claims that its Special Edition version is thinner and lighter than Apple Inc.’s(AAPL) MacBook Air. It’s only 15.7 mm thick and weighs 2.27 pounds. MacBook Air, in comparison, is 17 mm thick.
Key features
Designed for business usage, EliteBook Folio 1020 laptops are bundled with 8GB internal memory and expandable external memory in the range of 128GB and 256GB. They run on Intel Corporation’s (INTC) Core M processor that has a battery life of nine hours. These notebooks or laptops have passed military-grade (MIL-STD 810G) testing, so they are protected against drops and shocks.
The chart above illustrates the results of the American Customer Satisfaction Index (or ACSI), and shows that Apple dominated the personal computers (or PC) space. Apple also dominates the tablet market with iPads accounting for “about 80% of all tablet usage.” Leading players in this market include Hewlett-Packard Company, Dell Inc., Toshiba Corporation (TOSBF), and Acer Incorporated.
Unique security features
EliteBook Folio 1020 laptops come equipped with a fingerprint reader for security purposes. According to PC World, the EliteBook Folio 1020 has a special chip that never switches off, even when the device is shut down. It’s this chip that allows the laptop to be tracked if it’s lost or stolen.
The laptop also includes the HP Premium Keyboard, a newly designed keyboard that provides consistent key response, according to user testing and feedback. EliteBook Folio 1020 laptops, or notebooks, are expected to hit the market in 2015.
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