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The digital entertainment network #fame and CAA Kwan, the celebrity management firm, announced a pioneering strategic partnership in the digital entertainment space. The alliance aims to shortlist India’s top celebrity talent and help them interact with their fans by co-creating and promoting digital video content and communities around them. It will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the famous and popular celebrities including award-winning actors, music maestros, top models and sports stars.
Saket Saurabh, CEO, #fame said, “Entertainment is being re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons.”