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Passport: the secrets of new media propaganda in China

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Passport: the secrets of new media propaganda in China

'Xi Dada Loves Peng Mama', a musical homage to the Chinese President Xi Jinping and his wife Peng Liyuan, notched up an impressive 56 million views in eight days. But did the government have anything to do with its supposed success?

RN Drive speaks to a Beijing-based social media expert about how Xi Jinping and his team have learned to use the digital realm for political gain.

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China, Asia, Music (Arts and Entertainment), Community and Society, Government and Politics
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