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ASUS launches Rs 49,999 tablet computer

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DQW Bureau
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ASUS Technology has unveiled its long anticipated Eee Pad Transformer Prime, powered by NVIDIA Tegra 3. The Eee Pad Transformer Prime is available with 10.1" WXGA Glare (LED), focusing on user experience and aesthetics more than the previous offering. To develop this state of the art product, ASUS development team focused on 4 key incredible principles that guided the development team during the designing phase of Transformer Prime. The metallic spun finish on the ultra-slim and light Transformer Prime sets a new benchmark in the art of tablet design. Only 8.3 mm thin and 586g light, the Transformer Prime re-defines the rule of the mobile life, making it expedient to carry and transport.

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The first tablet to use the NVIDIA Tegra 3 Quad-Core CPU, the Transformer Prime browses the web and plays 1080p HD video at blazing speeds. The Tegra 3 also empowers the Transformer Prime to deliver a gaming experience comparable to that of a game console. Tegra 3 enables up to 61 percent lower power consumption. This translates into an industry-leading 12 hours of battery life for HD video playback. The snappier response time and better multi-tasking performance make the Transformer Prime a true mobile entertainment powerhouse.

The Transformer Prime is equipped with the most advanced CMOS sensor and a large aperture design to ensure sufficient light exposure and the ability to defocus the background and put emphasis on the object, making your photos bright and clear. With the high-speed auto-focus and color enhancement design, the Transformer Prime can capture a clear and vivid image.

The Transformer Prime offers a choice to enjoy both notebook mode and tablet mode with the optional mobile dock. The mobile dock offers a full QWERTY keyboard with touchpad and USB port, while also extending battery life to an incredible 18 hours for all day computing on the go. The battery life is measured under power saving mode, playing 720p video playback and brightness of 60nits, default volume with headphones.

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"The new offering distinguishes itself from the sea of tablets with its aggressive pricing and an optional accessory that easily transforms it into a notebook. The preface of ASUS Transformer Prime is a vivid proof of fundamental transformation that tablets are ushering in the personal computing space. It is packed with the security, responsiveness, and other exciting features, that deliver on the promise of being prime and to offer the most complete and satisfying computing experience," Alex Huang, MD, systems business group, ASUS Technology.

Transformer Prime comes with Android Honeycomb 3.2 operating system, which can be free upgraded to Android 4.0 Ice Cream Sandwich; it is a revolutionary operating system specially designed and optimized for tablets, and enables users a full web experience for on-the-go web browsing, communicating and casual computing.

The Eee Pad Transformer Prime will be available in India at a price point of Rs 49,999.

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