Delhi's Select Citywalk mall to compete with e-tailers

Select Citywalk, Delhi's most exciting shopping and entertainment destination has hired Bengaluru-based Technopak advisors to guide the company on the nitty gritty of e-commerce business.

The company is looking at creating a marketplace model in which existing shop occupants can sell their brands alongside products marketed by the mall, for which it will enter into separate deals with brands through its site or app This initiative would provide the Mall a bigger platform to showcase its products.

"Getting into online shopping is critical for future growth. We want to serve as a bridge between offline and online, complementing the businesses of tenants by offering a virtual showroom as well. Through the mall we have seen the dynamics of the retail business in India and are better equipped to deal with online retail," said the mall operator.

Traditional retail will however continue to be Select Citywalk's mainstay. Under the marketplace model, the mall's existing clients can use the website to sell products with Select Citywalk taking a commission on actual sales.