Gurgaon, November 28, 2014:  Amarinder S Dhaliwal, former co-founder & CEO of DONE BY NONE, is to be  the Chief Operating Officer (COO)  of  Micromax Informatics, new Internet brand, YU.
Amarinder has earlier led leading brands including Indiatimes Shopping and Zigwheels.com. He will work closely with Rahul Sharma, co-founder Micromax, to build an innovative digital brand.
Says Rahul Sharma: “These are exciting times for us. With YU, our aim is to reach out to a very unique set of audiences; tech-enthusiasts, digital natives and the developer ecosystem. Amarinder brings a unique combination of expertise with his entrepreneurial and leadership roles in internet & ecommerce space. He will be leading marketing initiatives for building the brand with a community of highly engaged users, driving revenue from product & services and setting-up world class internet operations. His rich experience will give an edge to our business and help us achieve this aim.”  
Adds Amarinder: “I am very excited with the opportunity to build YU as the first truly global internet and technology brand originating from India. My strong beliefs resonate with the company’s vision to be user centric and build world class products. We are building a brand where the user has the power to co-create and make things happen their way. We will build a strong ecosystem of connected devices thereby creating a revolutionary, new age internet brand.” 
 As co-founder and CEO ofdonebynone.com, he led creation of an aspirational fashion brand that stands out with its innovative approach to product and marketing. He was founder business head for one of the leading online automobile portals, Zigwheels.com and National Head for India’s first e-commerce and direct-to-consumer destination, Indiatimes Shopping. Amarinder is a post-graduate in management from IIM, Ahmedabad and B.Tech from IIT, Delhi.